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What you really need to know about mathematics of A/B split testing
Recently, I published an A/B split testing case study where an eCommerce store reduced bounce rate by 20%. Some of the blog readers were worried about statistical significance of the results. Their...
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How large should your A/B test sample size be?
“How large does the sample size need to be?” In the online world the possibilities for testing just about anything are immense. And many experiments are done indeed, the result of which are interpreted...
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